17 Sept, 2007
Nokia has announced that it is buying the mobile advertising group, Enpocket for an undisclosed amount. The Enpocket platform is a mobile advertising campaign management and delivery system distinguished by advanced consumer insight, targeting, and measurement. The platform can deliver mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video.
"Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket's mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market," said Tero Ojanperä, Chief Technology Officer, Nokia. "This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop."
Enpocket is a privately-owned company, established in 2001 and headquartered in Boston, USA. The company employs about 120 staff.
The agreement is subject to customary closing conditions and is expected to close in the fourth quarter of 2007.
