Wednesday, February 20, 2008

Taiwan market: Sony Ericsson to push sales of 3.5G data cards

20 February 2008

Sony Ericsson plans to introduce three 3.5G data cards in Taiwan starting in the second quarter of this year, according to Steve Yeh, president of Sony Ericsson Taiwan.

The lineup will include the MD300 supporting a USB interface, the EC400 supporting ExpressCard and the EC400g supporting GPS technology, Yeh said, noting that Sony Ericsson is now in talks with three to four telecom operators for joint promotion of the MD300.

In addition, Sony Ericsson is expected to launch 10 new handsets in Taiwan in the first half of this year, including the R306 Radio and about three 3.5G handsets, Yeh stated.

Sony Ericsson also plans to introduce the Windows Mobile-based Xperia X1, which will be outsourced to High Tech Computer (HTC), into the local market, with a launch schedule yet to be decided, Yeh revealed.