Wednesday, January 14, 2009

2009 mobile trends

1) The impact of the crisis will increase polarization of the mobile market but regulation issues will be at least as important if not more

- The net result will be a greater polarization of the market between early adopters / innovators and the mass-market.
- Operators are fearing regulation issues much more than they fear limited consumer spend.

2) Acceleration of existing disruption forces, in favor of new entrants.

- Big online players and e-commerce one willing to enter the mobile space.
- Expect lots of improvement in mobile merchandizing and expect a bunch of operators to launch widgets and equivalent of application stores.
- Online/web developers are only really starting to be interested in the mobile space and this will change the pace of innovation and the quality of execution.
- The device landscape will be extremely fragmented and that creating a compelling user-experience will remain a challenge.

3) Web/mobile convergence will really start emerging but despite growing revenues, mobile advertising will still remain in a transition/education phase.

-Web developers are joining the dance and this will lead to a constant flow of innovation around widgets, mobile social computing, IM, VoIP, RSS feeds and the whole 2.0 ecosystem.
-Another key trend will be the integration of location into services.