Nov 28 (Reuters) -
Hearst-Argyle Television Inc (HTV) agreed with Google Inc (GOOG) to become the first television industry reseller of the Google AdWords advertising program. The company said it would use its Web sales force to provide marketers in its 26 local markets access to Google AdWords. AdWords is an online advertising platform that helps small and medium-sized businesses use the Web to find new customers by delivering relevant ads when users search for specific products and services, Hearst-Argyle said in a statement.
