20 Nov, 2007
Motorola plans to launch 20-30 new handsets in Taiwan in 2008 with an aim to re-capture the lead position in the Taiwan handset market, according to Bill Chen, newly appointed general manager of mobile device business at Motorola Taiwan.
In the coming year, Motorola will also stress strengthening its relations with channel partners in Taiwan and to pursue a balance between sales volume and profitability while gearing up efforts to boost performance, Chen stated.
Motorola currently was ranked as the fourth largest vendor in the Taiwan handset market accounting for a 13.6% share, compared to Nokia's 32%, Sony Ericsson's 20.6% and Samsung Electronics' 14-15%, according a Chinese-language Economic Daily News (EDN) report as well as sources at Samsung.
Motorola on November 19 launched it RAZR 2 V8 Luxury Edition handset and other 2GB V8 models in Taiwan targeting the high-end segment, with the company planning to introduce its 3G-version V9, ROKR Z8 music handset and 3.5G Q9 smartphone in the local market before the end of this year, according to company sources.
Motorola has ventured into the development of Android-based handsets, but the company still has no timetable for the launch the open-platform mobile devices, Chen stated.
