Can you keep winning in a market without significant differents
29 January 2008
High Tech Computer (HTC) has lost the title as the global top ranking vendor of Windows Mobile-based smartphones (excluding touch-screen models), with its share of the segment falling to below 30% currently, trailing behind Motorola and Samsung Electronics, according to internal data from Microsoft.
Motorola, Samsung and HTC have been competing fiercely in the segment with each vendor accounting for a 20-30% share globally, with Motorola now leading the contest with a small margin, the data showed.
Previous data indicated that HTC topped the segment with a market share of over 50% in Microsoft's fiscal 2007 (from July 2006-June 2007).
However, HTC still retained the number one title in the Windows Mobile-based PDA phone segment, accounting for nearly a 50% share, according to the same data.
Palm was ranked second in the Windows Mobile PDA phone segment with a market share of over 10%, followed by Samsung and Asustek Computer with each accounting for less than a 10% share, the data indicated.
HTC is expected to see its share in the Windows Mobile PDA phone segment continue to erode since a number of vendors, including Motorola, Samsung, LG Electronics, Hewlett-Packard (HP), Palm, Asustek, E-Ten Information System and Gigabyte Communications, are all planning to launch touch-screen PDA phones, according to sources in Taiwan's handset industry.
